I’m Katharina-Anna Goetzendorfer — independent designer and art director with focus on brandbuilding. I’ve worked for global brands like Timberland and Unicef, as well as national brands in the Dutch, German, Austrian and Japanese markets. My power and passion lie in strategy and concept-driven brand identities.
Professional Career
| Independent & Freelance | Brandbuilding, Design, Artdirection, Creative Leadership | Amsterdam | June 2023 - |
| Natwerk | Head of Design | Amsterdam | Aug. 2022 - May 2023 |
| Creative Lead | Amsterdam | Jan.- Aug. 2022 | |
| Art Director & Designer | Amsterdam | 2021 - 2022 | |
| Havas Lemz | Art Director & Designer | Amsterdam | 2018 - 2020 |
| Moodley Brand Identity | Branddesigner | Vienna | 2017 - 2018 |
| 'Eye to Ear' | Business Partnership | Vienna | 2016 - 2018 |
| Freelance | Designer | Vienna | 2015 - 2017 |
| Masters & Bachelor | University of Applied Arts: Communication Design | Vienna | 2010 - 2017 |
| Bachelor | University Vienna: Communication Sciences | Vienna | 2009 - 2015 |
| Learning abroad | Internship, Art Director Hava Lemz | Amsterdam | 2015 |
| Exchange Semester Willem de Kooning | Rotterdam | 2014 - 2015 | |
| Intership, Art Director Scholz and Friends Berlin | Berlin | 2013 | First agency experience | Internship, Art Director Springer und Jacoby | Vienna | 2012 |
Talks, Exhibitions and Publications
| Dare, Digital Design Festival founded by Emerce | Talk | Amsterdam | 2019 |
| Digital Day Liechtenstein | Exhibition & Conference Participation | Kunstmuseum Liechtenstein | 2018 |
| Cause Magazine | Article | Art Magazine, Brazil | 2018 |
| Communicating Design in Teaching and Learning Processes | Guest Lecture | University of Applied Arts, Vienna | 2017 |
| Communicating the Museum | Talk | Los Angeles | 2017 |
| Vienna Design Week | Talk | Vienna | 2017 |
| Aesthetik der Veraenderung | Exhibition Participation | MAK Vienna | 2017 - 2018 |
| Future Undone | Exhibition Participation | Vienna | 2017 | The Essence | Exhibition Participation | Vienna | 2017 | Neues Museum | Article | Austria | 2017 | Valid Magazine | Article | Austria | 2017 | Design Made in Austria | Article | Austria | 2015 |
Awards
| Art Directors Club of Europe | Gold | International | 2017 |
| Red Dot Award | Winner | International | 2017 |
| Ocean Outdoors | Silver | The Netherlands | 2021 |
| Fresh Air Challenge, Outdoor Award | Grand Prize | The Netherlands | 2019 |
| DDC, Deutscher Design Club | Gold | Germany | 2017 |
| IDCA Award (Museums Award) | Silver (1st Getty Museum L.A., 3rd Tate Gallery) | International/td> | 2017 |
| Creative Club Austria | Gold | Austria | 2017 |
| Digital Business Trend Award | Gold | Austria | 2016 |
| Austrian Inclusion Award | Honory Mention | Austria | 2016 |
| Young Lions, Cannes Lions Junior Competition | Silver | Austria | 2015 |
| Art Directors Club Germany | Merit | Germany | 2014 |