MANIFEST

THE PROJECT

We helped Solidaridad, the world’s biggest protector of the solidary economy, join forces with the public to hasten the shift towards a solidary economy. We rewrote their story in order to make it simple and contagious and redesigned their identity with an active and hands-on look. This new visual style is built on the existing Solidaridad identity but more accessible and expressive. Brand assets like color and logo remained while adding a hand-made illustrative style: quickly cut out, hands-on and close to the human being. Accompanying Solidaridad for two years, we created a range of campaigns, activations and refreshed their online presence.