Studio fik
THE PROJECT
Studio FIK is a think tank and a creative studio in one. The studio uses strategy, design, creativity, and a good dose of business sense to make creative positionings. Studio FIK is a collective of creatives, thinkers and doers. Creator of strategic concepts, but also fire starter, inspirator and maker of new brands, projects, designs, ideas & cultural goods. Studio FIK was founded by Pepijn Rooijens and Barbara Tammes.
BRAND IDENTITY
The identity is based on the theme "fire". The heart of the identity are spontaneous charcoal drawings - the product of fire. They remind on the spontaneous, yet conceptual and creative spirit of the collective. Fire, ash and charcoal tones, blocky, almost wooden typography and abstract flame animations round off the visual identity. And create a serious counterbalance to the playful illustrations. The overall picture is minimalistic, humble and pure.
THE TEAM
Brand Identity: Katharina Goetzendorfer, Illustration: Barbara Tammes, Copy: Barbara Tammes, Pepijn Rooijens, Webdesign: Anna Petrova, Creative Direction: Pepijn Roojens, Barbara Tammes